-Sabrina Kim
Smoking Ban Battle for Apartment Renters -Does the smokers' right exist?
Watch this video: http://www.cnn.com/video/player/player.html?url=/video/law/2007/04/24/chernoff.no.smoking.crackdown.cnn&wm=10
http://www.searchmyapartment.com/ - Start receiving rental prospects today!
http://www.leasingcalls.com/ - Let us get your community leased-up!
Tuesday, April 24, 2007
Tuesday, April 17, 2007
Why Your Community Should Work With Leasing Calls
-Sabrina Kim
Why Your Community Should Work With Leasing Calls!!!
Why Your Community Should Work With Leasing Calls!!!
About LeasingCalls
Leasing Calls was created to assist the property owners and managers to achieve their occupancy goal. We understand that your on-site leasing team often wears many hats during the day as they process the rental applications, collect rent, take maintenance requests, and work on resident renewals. Let us handle the task of getting your community leased-up, so that you can spend more time making your residents happy!
With our team’s expertise in leasing and marketing, your property will be on its way to be 100% leased-up in no time.
Why LeasingCalls
The Leasing Calls Specialists will bring to your community not only the leasing skills and sales knowledge, but, also, a high level of enthusiasm that motivates your whole staff. They are highly-trained, self-motivated, and focused sales professionals.
Each of our specialists has strong sales background with on-site leasing and marketing experiences. With their own unique skills and sales techniques, they will focus 100% on leasing to help fill your vacancies.
How We Get You Leased-Up!
Before we arrive at your community, we gather all information on issues such as your leasing/staffing/performance history, competitors, obstacles, unique market trend in your city and anything else that is directly and indirectly affecting the occupancy rate at your community.
Once our Leasing Call Specialists arrive on-site, we spend the first 48 hours learning everything about your community including the features and amenities of the apartments, the area’s major establishments such as employers, hospitals, banks, shopping and etc.. We will familiarize ourselves with all aspects of your community and learn the demographics of the area. This allows our Specialists be up and “leasing”.
From the third day, our Specialists focus 100% on leasing utilizing the knowledge and skills to maximize the phone/walk-in traffic and closing ratio. Once your community reaches the desired occupancy goal, we’ll be more than happy to provide you with on-site leasing training upon request.
About You
Whether your property is going through a renovation, a soft market property, or a brand new construction, our Leasing Calls Specialists can help bring your occupancy rate up.
Leasing Calls
www.LeasingCalls.com
info@LeasingCalls.com
800-239-8308
www.SearchMyApartment.com - Start receiving rental prospects today!
www.LeasingCalls.com - Let us get your community leased-up!
Why Your Community Should Work With Search My Apartment
-Sabrina Kim
Why Your Community Should Work With Search My Apartment!!!
We get your apartments RENTED.
Search My Apartment and you work together toward one common goal…filling your vacancies! We do this by matching the right renters with the right apartment homes. Renters contact us in search of great places to live, and we send them your way with appointments to see the apartments that best meet their unique wants and needs.
Look at our service as an extension of your leasing team. Search My Apartment can play a major role in your overall marketing and advertising strategy. By working closely together we can significantly increase your occupancy rate and reduce costly advertising.
We get your apartments PRE-LEASED
We don’t just list your apartments. We sell them. After thoroughly listening to the renters’ wants and needs, we enthusiastically present the features and amenities of the communities which match their needs. Our renters are pre-sold on what your community offers when they come to see you.
We help your on-site staff have HIGHER CLOSING RATE on our pre-screened and pre-qualified leads
Most on-sites find they close a higher percentage of Search My Apartment referrals than any other source of advertising. Your on-site staff will save time and energy by meeting our pre-screened, pre-sold prospects who have indicated an interest in your community. The renters we send are carefully interviewed by our rental consultants, who ask the right questions to help locate the best match.
Search My Apartment: Your Best Source Of Advertising.
Generally, with advertising, you pay whether it works or not. With Search My Apartment, you pay only when our renters move in. Our fees are based on a percentage of one month’s rent. Part of this commission then goes to the rental consultant.
With most advertising, you must sort the good prospects from the bad. Search My Apartment referrals, however, provide you with qualified, interested renters every time!
You, also, get personal, detailed presentations of your community to prospects on a one-to-one basis. You don’t find any other source of advertising that offer this level of service.
Search My Apartment
Apartment Locator for MD, DC and VA
www.SearchMyApartment.com
info@SearchMyApartment.com
800-239-8308
www.SearchMyApartment.com - Start receiving rental prospects today!
www.LeasingCalls.com - Let us get your community leased-up!
Why Your Community Should Work With Search My Apartment!!!
We get your apartments RENTED.
Search My Apartment and you work together toward one common goal…filling your vacancies! We do this by matching the right renters with the right apartment homes. Renters contact us in search of great places to live, and we send them your way with appointments to see the apartments that best meet their unique wants and needs.
Look at our service as an extension of your leasing team. Search My Apartment can play a major role in your overall marketing and advertising strategy. By working closely together we can significantly increase your occupancy rate and reduce costly advertising.
We get your apartments PRE-LEASED
We don’t just list your apartments. We sell them. After thoroughly listening to the renters’ wants and needs, we enthusiastically present the features and amenities of the communities which match their needs. Our renters are pre-sold on what your community offers when they come to see you.
We help your on-site staff have HIGHER CLOSING RATE on our pre-screened and pre-qualified leads
Most on-sites find they close a higher percentage of Search My Apartment referrals than any other source of advertising. Your on-site staff will save time and energy by meeting our pre-screened, pre-sold prospects who have indicated an interest in your community. The renters we send are carefully interviewed by our rental consultants, who ask the right questions to help locate the best match.
Search My Apartment: Your Best Source Of Advertising.
Generally, with advertising, you pay whether it works or not. With Search My Apartment, you pay only when our renters move in. Our fees are based on a percentage of one month’s rent. Part of this commission then goes to the rental consultant.
With most advertising, you must sort the good prospects from the bad. Search My Apartment referrals, however, provide you with qualified, interested renters every time!
You, also, get personal, detailed presentations of your community to prospects on a one-to-one basis. You don’t find any other source of advertising that offer this level of service.
Search My Apartment
Apartment Locator for MD, DC and VA
www.SearchMyApartment.com
info@SearchMyApartment.com
800-239-8308
www.SearchMyApartment.com - Start receiving rental prospects today!
www.LeasingCalls.com - Let us get your community leased-up!
Monday, April 9, 2007
Get your customers to call you back!!!
Don't just leave a message...get them to call you back!!!
- Don't get caught off guard when you get their voice mail messages, expect it before you dial that number. Prepare yourself beforehand.
- What's in it for them? Your message should point out a specific benefit that's meaningful to your customer. Request a future appointment. Don't forget to leave your number and email address
- Keep it simple and short, make it 15-30 seconds!
- Create urgency!
www.SearchMyApartment.com - Start receiving rental prospects today!
www.LeasingCalls.com - Let us get your community leased-up!
Leasing Cliche
"The apartment home you looked at today and want to think about until tomorrow, may be the same apartment home someone else looked at yesterday and will rent today!"
This cliche is a neat way to get to the prospects who have trouble making up their minds!
*Information obtained from Sales and Marketing Magic Seminar
www.SearchMyApartment.com - Start receiving rental prospects today!
www.LeasingCalls.com - Let us get your community leased-up!
Ways to Motivate Your Clients and Customers
"Customers respond to kindness by coming back for more."
- Prove your commitment to excellence through your daily actions.
- If your client is a socializer, don't rush into your business pitch. Take time to socialize first.
- If your client is a busy person, get right to the point. Busy people are used to making quick decisions and don't like to be "sold"
- Reward clients for choosing you by providing exceptional service, attention to detail and consistency.
- Take the opportunity to personalize interactions (letters and phone calls) with clients whenver possible.
- Exceed expectations.
- Follow up often and sincerely.
- Help your clients by "fulfilling their needs", rather than by "selling" them something.
- Believe in your product.
- Always keep your promises.
- Remind them of the great service they get when they do business with you. And always, always thank them for choosing you.
- Make your client's primary objective your primary objective.
- Deliver on special requests, special orders, and personalized service whenever possible.
Inspirational thoughts:
- Hospitality is always appreciated in our frenzied life.
- Why you do things and the way you do them, is more important than what you do.
- Know the difference between simply treating people well and making them feel important.
- A smile is the universal language
*Information obtained from Motivational Gifts
www.SearchMyApartment.com - Start receiving rental prospects today!
www.LeasingCalls.com - Let us get your community leased-up!
Are you brave enough to be this clever?
Which East Coast Community will be the first to try this?
A true story from Summit Properties in Charlotte, N.C.
A recent Marketing Idea that brought on a tremendous amount of exposure and attention to Summit Properties in Charlotte was the creative thinking Bill Clements, Summit Properties Charlotte Marketing Coordinator.
Bill thought he would put the traffic to use! He gathered a bed, nightstand lamp, and a large sign. he cleverly positioned this rental furniture at one of the busiest corners which happened to be the location of one of his Summit communities.
He then proceeded with his stunt at 6:15am to pull up the bedcovers with the sign overhead reading, "I love it here so much, I called in sick today!!" Secretly under the covers, Bill used his mobile phone to call all the area television and radio stations. He said that he was a "passer-by" stuck in traffic and saw this individual on the corner of the busy street laying in bed and wanted to know more about it! It was not long before Bill and his stunt was on TV and all over the radio stations especially when they were doing the traffic update! Bill was interviewed and was able to explain the benefits of Summit Properties. Everyone was quite captivated by the whole event, and it was discussed for months!
Bill continued this stnt for the evening rush hour but he replaced the bedroom furniture with a couch and end table and continued to read the paper. The sign above him read, "You could be home now if you lived here!".
Bills stunt was shown as a "teaser" and then mentioned on the evening news and also made an article in the Charlotte Business Journal.
*Information obtained from Sales and Marketing Magic Seminar
www.SearchMyApartment.com - Start receiving rental prospects today!
www.LeasingCalls.com - Let us get your community leased-up!
A true story from Summit Properties in Charlotte, N.C.
A recent Marketing Idea that brought on a tremendous amount of exposure and attention to Summit Properties in Charlotte was the creative thinking Bill Clements, Summit Properties Charlotte Marketing Coordinator.
Bill thought he would put the traffic to use! He gathered a bed, nightstand lamp, and a large sign. he cleverly positioned this rental furniture at one of the busiest corners which happened to be the location of one of his Summit communities.
He then proceeded with his stunt at 6:15am to pull up the bedcovers with the sign overhead reading, "I love it here so much, I called in sick today!!" Secretly under the covers, Bill used his mobile phone to call all the area television and radio stations. He said that he was a "passer-by" stuck in traffic and saw this individual on the corner of the busy street laying in bed and wanted to know more about it! It was not long before Bill and his stunt was on TV and all over the radio stations especially when they were doing the traffic update! Bill was interviewed and was able to explain the benefits of Summit Properties. Everyone was quite captivated by the whole event, and it was discussed for months!
Bill continued this stnt for the evening rush hour but he replaced the bedroom furniture with a couch and end table and continued to read the paper. The sign above him read, "You could be home now if you lived here!".
Bills stunt was shown as a "teaser" and then mentioned on the evening news and also made an article in the Charlotte Business Journal.
*Information obtained from Sales and Marketing Magic Seminar
www.SearchMyApartment.com - Start receiving rental prospects today!
www.LeasingCalls.com - Let us get your community leased-up!
When To Thank Your Residents
6 Times You Should Thank Your Residents
1. When they pay their rent...each time.
2. When they compliment you, the company, or community.
3. When they offer comments or suggestions, tell them that you value their opinion.
4. When they refer a friend or associate...not just when their referral leases.
5. When they complain. Consider their complaining about something as giving you a second chance.
6. When they turn in a service request.
www.SearchMyApartment.com - Start receiving rental prospects today!
www.LeasingCalls.com - Let us get your community leased-up!
Wednesday, March 21, 2007
It's all in the attitude!
8 Deadly Sins in Customer Service..
- Trying to prove you're right and they're wrong
- Blaming the customer for anything
- Ignoring the customer
- Letting the phone right more than three times
- Passing the buck
- Hiding behind the job description
- Providing canned services
- Assuming Anything
www.SearchMyApartment.com - Start receiving rental prospects today!
www.LeasingCalls.com - Let us get your community leased-up!
Easy As 1-2-3
Establishing Credibility
If there's one magic ingredient to a great relationship between management and residents, it's credibility. How do you establish it? First, be consistent. This doesn't mean that you should treat every resident like a number and exactly the same. This means treat them all wonderfully, to the extent that they expect it. Next, keep your promises. If you say you're going to do it, then do it; to the extent that they expect to be able to take you at your word. Finally, always be available to your residents. Being "in chare" and unavailable will get you nowhere fast when there's nobody left to be in charge of. Be consistent, honest and available; and incredibly credible!
www.SearchMyApartment.com - Start receiving rental prospects today!
www.LeasingCalls.com - Let us get your community leased-up!
The Hottest Modern Amenities
Why not WOWING your prospects?
- Meditation room
- Yoga room
- Internet cafes
-Relaxation room
-Telecommuting access
-Community Movie Theatre
-Personal Concierge
www.SearchMyApartment.com - Start receiving rental prospects today!
www.LeasingCalls.com - Let us get your community leased-up!
- Meditation room
- Yoga room
- Internet cafes
-Relaxation room
-Telecommuting access
-Community Movie Theatre
-Personal Concierge
www.SearchMyApartment.com - Start receiving rental prospects today!
www.LeasingCalls.com - Let us get your community leased-up!
Renting vs. Buying
"Sell" the positive facts about "Renting"!!
No snow removal
Worry-free weekends
Legendary Service
No yard work
Save money on repairs/maintenance
12 months commitment, not 30 years
Renovation with no out of pocket money
Flexibility according to your lifestyle
Opportunity to meet more "neighbors"
www.SearchMyApartment.com - Start receiving rental prospects today!
www.LeasingCalls.com - Let us get your community leased-up!
No snow removal
Worry-free weekends
Legendary Service
No yard work
Save money on repairs/maintenance
12 months commitment, not 30 years
Renovation with no out of pocket money
Flexibility according to your lifestyle
Opportunity to meet more "neighbors"
www.SearchMyApartment.com - Start receiving rental prospects today!
www.LeasingCalls.com - Let us get your community leased-up!
Trends..The Growing Population of Home-Based Workers
Telecommuters rising?
Have you taken the time to notice how many of your residents are working at home these days? Keep your finger on the pulse of this growing trend by regularly surveying your residents to find out how many of them are making their offices right at home. At the very least, begin to meet their needs with access to working resources like computer workstations, copiers, fax machines, printer, etc. Further value can be added by offering phone answering, courier, package pick-up and delivery, and on-site videoconferencing. Get ready folks...they're coming home from work...to stay!
www.SearchMyApartment.com - Start receiving rental prospects today!
www.LeasingCalls.com - Let us get your community leased-up!
Have you taken the time to notice how many of your residents are working at home these days? Keep your finger on the pulse of this growing trend by regularly surveying your residents to find out how many of them are making their offices right at home. At the very least, begin to meet their needs with access to working resources like computer workstations, copiers, fax machines, printer, etc. Further value can be added by offering phone answering, courier, package pick-up and delivery, and on-site videoconferencing. Get ready folks...they're coming home from work...to stay!
www.SearchMyApartment.com - Start receiving rental prospects today!
www.LeasingCalls.com - Let us get your community leased-up!
Handling Complaints
Six Steps to Effectively Handling Complaints
1. LISTEN carefully to the complaint.
2. REPEAT the complaint to ensure that you understand it correctly, and write it down.
3. APOLOGIZE.
4. ACKNOWLEDGE their feelings of anger, frustration or disappointment.
5. EXPLAIN what action you are going to take to correct the problem.
6. THANK them for bringing the problem to your attention
Remember, a complaint is just an opportunity to show off your excellent customer service!
www.SearchMyApartment.com - Start receiving rental prospects today!
www.LeasingCalls.com - Let us get your community leased-up!
Leasing Follow-Up
Leave a message that will get a response
**To leave a compelling message, you have to anticipate getting your prospects voice mail. Prepare yourself beforehand to leaqve an attention getting message, don't get caught off guard
**Tell your customers what's in it for them! Make the focus of your message a specific benefit that's meaningful to your customer. Remind them of the specific apartment home or amenity that they fell in love with! Leave a request for a future appointment stating a specific date and time, and don't forget to leave a phone number
**Keep it short and simple! You want your prospect to listen to your entire message, not forward through it
**Leave a unique message that will make them return your call instantly! Create urgency!
www.SearchMyApartment.com - Start receiving rental prospects today!
www.LeasingCalls.com - Let us get your community leased-up!
**To leave a compelling message, you have to anticipate getting your prospects voice mail. Prepare yourself beforehand to leaqve an attention getting message, don't get caught off guard
**Tell your customers what's in it for them! Make the focus of your message a specific benefit that's meaningful to your customer. Remind them of the specific apartment home or amenity that they fell in love with! Leave a request for a future appointment stating a specific date and time, and don't forget to leave a phone number
**Keep it short and simple! You want your prospect to listen to your entire message, not forward through it
**Leave a unique message that will make them return your call instantly! Create urgency!
www.SearchMyApartment.com - Start receiving rental prospects today!
www.LeasingCalls.com - Let us get your community leased-up!
The Self-Closing Apartment Home
Fact: 87% of prospects who visit apartment home communities are not even invited to rent! Remember, if you don't ask, you won't get it!!
Have signs all over your model, mini-models, and leasing center that state, "We would love to have you as a resident, please ask your leasing consultant how to become a part of our community!"
Post a sign on the back of the front door of your apartment homes that you show that states, "What does Murphy's Law have to do with this apartment home? If you loved it, and you don't lease this apartment home, the next person who loves it, will!!"
Have signs posted in your apartment homes that you show and your leasing center that state, "Celebrating you as our new resident!"
*Information obtained from Sales and Marketing Magic Seminar
www.SearchMyApartment.com - Start receiving rental prospects today!
www.LeasingCalls.com - Let us get your community leased-up!
Have signs all over your model, mini-models, and leasing center that state, "We would love to have you as a resident, please ask your leasing consultant how to become a part of our community!"
Post a sign on the back of the front door of your apartment homes that you show that states, "What does Murphy's Law have to do with this apartment home? If you loved it, and you don't lease this apartment home, the next person who loves it, will!!"
Have signs posted in your apartment homes that you show and your leasing center that state, "Celebrating you as our new resident!"
*Information obtained from Sales and Marketing Magic Seminar
www.SearchMyApartment.com - Start receiving rental prospects today!
www.LeasingCalls.com - Let us get your community leased-up!
Leasing Do's
Do treat everyone fairly
Do be consistent in your leasing approach
Do offer other available apartments to prospects who are not satisfied with your initial choice of apartment
Do have a specific, defined tour route
Do document which apartments are shown to each prospect - on the guest card
Do understand your occupancy guidelines and practive leasing within them
Do ask how many PEOPLE will be living in the apartment
Do refer any disabled person to your supervisor, if he/she wishes to modify an apartment.
www.SearchMyApartment.com - Start receiving rental prospects today!
www.LeasingCalls.com - Let us get your community leased-up!
Happy Leasing!!!
How are you selling yourself and your community to your prospects everyday?
- Don't let product knowledge replace your personality!
- People don't want a presentation, they want a conversation!
- Dont' be out shoiwng, be out Leasing!
- Be supportive and sensitive to your prospects needs!
- Sell your prospect knowledge, peace of mine, a sharper image, comfort, style and dependable service!
- Don't ask "when do you need to move-in", but "when would you like to move in"!
- Greet immediately, when they cross your line, this is your opportunity to meet their needs!
- Get out of the disqualifying questions and into the qualifying questions!
- Show up, be conscious and concentrate!
- Remember that people see pictures not words!
- Stand out when giving out literature: circle, highlight, underline and personalize it!
- Be Mr. and Mrs. Congeniality, you've got one chance, don't let them miss a thing!
www.SearchMyApartment.com - Start receiving our rental prospects today!
www.LeasingCalls.com - Let us get your community leased-up!
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