If there's one magic ingredient to a great relationship between management and residents, it's credibility. How do you establish it? First, be consistent. This doesn't mean that you should treat every resident like a number and exactly the same. This means treat them all wonderfully, to the extent that they expect it. Next, keep your promises. If you say you're going to do it, then do it; to the extent that they expect to be able to take you at your word. Finally, always be available to your residents. Being "in chare" and unavailable will get you nowhere fast when there's nobody left to be in charge of. Be consistent, honest and available; and incredibly credible!
No snow removal Worry-free weekends Legendary Service No yard work Save money on repairs/maintenance 12 months commitment, not 30 years Renovation with no out of pocket money Flexibility according to your lifestyle Opportunity to meet more "neighbors"
Have you taken the time to notice how many of your residents are working at home these days? Keep your finger on the pulse of this growing trend by regularly surveying your residents to find out how many of them are making their offices right at home. At the very least, begin to meet their needs with access to working resources like computer workstations, copiers, fax machines, printer, etc. Further value can be added by offering phone answering, courier, package pick-up and delivery, and on-site videoconferencing. Get ready folks...they're coming home from work...to stay!
**To leave a compelling message, you have to anticipate getting your prospects voice mail. Prepare yourself beforehand to leaqve an attention getting message, don't get caught off guard
**Tell your customers what's in it for them! Make the focus of your message a specific benefit that's meaningful to your customer. Remind them of the specific apartment home or amenity that they fell in love with! Leave a request for a future appointment stating a specific date and time, and don't forget to leave a phone number
**Keep it short and simple! You want your prospect to listen to your entire message, not forward through it
**Leave a unique message that will make them return your call instantly! Create urgency!
Fact: 87% of prospects who visit apartment home communities are not even invited to rent! Remember, if you don't ask, you won't get it!!
Have signs all over your model, mini-models, and leasing center that state, "We would love to have you as a resident, please ask your leasing consultant how to become a part of our community!"
Post a sign on the back of the front door of your apartment homes that you show that states, "What does Murphy's Law have to do with this apartment home? If you loved it, and you don't lease this apartment home, the next person who loves it, will!!"
Have signs posted in your apartment homes that you show and your leasing center that state, "Celebrating you as our new resident!"
*Information obtained from Sales and Marketing Magic Seminar
