A true story from Summit Properties in Charlotte, N.C.
A recent Marketing Idea that brought on a tremendous amount of exposure and attention to Summit Properties in Charlotte was the creative thinking Bill Clements, Summit Properties Charlotte Marketing Coordinator.
Bill thought he would put the traffic to use! He gathered a bed, nightstand lamp, and a large sign. he cleverly positioned this rental furniture at one of the busiest corners which happened to be the location of one of his Summit communities.
He then proceeded with his stunt at 6:15am to pull up the bedcovers with the sign overhead reading, "I love it here so much, I called in sick today!!" Secretly under the covers, Bill used his mobile phone to call all the area television and radio stations. He said that he was a "passer-by" stuck in traffic and saw this individual on the corner of the busy street laying in bed and wanted to know more about it! It was not long before Bill and his stunt was on TV and all over the radio stations especially when they were doing the traffic update! Bill was interviewed and was able to explain the benefits of Summit Properties. Everyone was quite captivated by the whole event, and it was discussed for months!
Bill continued this stnt for the evening rush hour but he replaced the bedroom furniture with a couch and end table and continued to read the paper. The sign above him read, "You could be home now if you lived here!".
Bills stunt was shown as a "teaser" and then mentioned on the evening news and also made an article in the Charlotte Business Journal.
*Information obtained from Sales and Marketing Magic Seminar
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